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Predicting which season ticket holders will renew oand which will not
McDonald, Heath; Karg, Adam J.; Leckie, Civilai - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
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Built to last : relationship quality management for season ticket holders
Lee, Mi Ae; Kunkel, Thilo; Funk, Daniel C.; Karg, Adam; … - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
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Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
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Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance
Fujak, Hunter; Frawley, Stephen; Lock, Daniel; Adair, Daryl - In: European Sport management quarterly : ESMQ 22 (2022) 2, pp. 161-181
Persistent link: https://www.econbiz.de/10013177971
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Sport media has an audience measurement problem
Fujak, Hunter; Karg, Adam; Whitburn, Damien - In: European Sport management quarterly : ESMQ 24 (2024) 3, pp. 582-602
Persistent link: https://www.econbiz.de/10014566079
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A balancing act : women players in a new semi-professional team sport league
Taylor, Tracy; Fujak, Hunter; Hanlon, Clare; O'Connor, Donna - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 527-547
Persistent link: https://www.econbiz.de/10013350475
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Professional athlete responses to new product development : a dialectic
Fujak, Hunter; Ewing, Michael; Newton, Joshua; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779