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Invisible communication : a challenge to established marketing communication
Finne, Åke; Strandvik, Tore - In: European business review : EBR ; the official journal … 24 (2012) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10009530967
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Corporate brand evolution : corporate brand images evolving in consumers' everyday life
Rindell, Anne; Strandvik, Tore - In: European business review : EBR ; the official journal … 22 (2010) 3, pp. 276-286
Persistent link: https://www.econbiz.de/10003988614
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Customer dominant value formation in service
Heinonen, Kristina; Strandvik, Tore; Voima, Päivi - In: European business review : EBR ; the official journal … 25 (2013) 2, pp. 104-123
Persistent link: https://www.econbiz.de/10009723905
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Customer dominant value formation in service
Heinonen, Kristina; Strandvik, Tore; Voima, Päivi - In: European business review : EBR ; the official journal … 25 (2013) 2, pp. 104-123
Persistent link: https://www.econbiz.de/10010085028
Cover Image
Corporate brand evolution: corporate brand images evolving in consumers' everyday life
Rindell, Anne; Strandvik, Tore - In: European business review : EBR ; the official journal … 22 (2010) 3, pp. 276-287
Persistent link: https://www.econbiz.de/10008412707
Cover Image
Invisible communication: a challenge to established marketing communication
Finne, Åke; Strandvik, Tore - In: European business review : EBR ; the official journal … 24 (2012) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10009838512