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~isPartOf:"European journal of marketing"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Personality psychology"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Customer satisfaction
Markenartikel
Personality psychology
Brand image
38
Markenimage
38
Brand management
35
Markenführung
35
Consumer behaviour
29
Konsumentenverhalten
29
Brand
24
Beziehungsmarketing
10
Relationship marketing
10
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6
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Aufsatz in Zeitschrift
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Arli, Denni
1
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1
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European journal of marketing
Journal of business research : JBR
232
The journal of brand management : an international journal
187
The journal of product & brand management
166
Journal of retailing and consumer services
114
European journal of marketing : EJM
51
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
49
International journal of hospitality management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of strategic marketing
37
Marketing intelligence & planning
36
The journal of consumer marketing
32
Journal of marketing communications
31
Marketing letters : a journal of research in marketing
30
International journal of consumer studies
28
Journal of international consumer marketing
28
International marketing review
26
Journal of travel and tourism marketing
26
Cogent business & management
25
Journal of global marketing
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of the Academy of Marketing Science
24
Journal of marketing
23
Journal of fashion marketing and management
22
Journal of hospitality marketing & management
22
Journal of promotion management : innovations in planning and applied research
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing management : MM
21
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of promotion management : JPM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of international marketing
18
The IUP journal of brand management : IJBRM
18
International journal of contemporary hospitality management
17
Journal of Islamic marketing
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Global business review
16
International journal of advertising : the quarterly review of marketing communications
16
International journal of internet marketing and advertising : IJIMA
16
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ECONIS (ZBW)
25
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1
Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.
;
Wiener, Joshua L.
;
Arnold, Todd
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10013173434
Saved in:
2
"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
3
Brand magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio
;
Cayla, Julien
;
Cova, Bernard
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
Saved in:
4
Broad vs narrow brand positioning : effects on competitive brand performance
Olsen, Lars Erling
;
Samuelsen, Bendik Meling
;
Pappas, …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 799-816
Persistent link: https://www.econbiz.de/10013173448
Saved in:
5
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
6
Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
7
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
8
Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
Saved in:
9
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
10
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
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