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Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.; Wiener, Joshua L.; Arnold, Todd - In: European journal of marketing 56 (2022) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10013173434
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"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha; Popoli, Paolo - In: European journal of marketing 56 (2022) 2, pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
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Brand magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio; Cayla, Julien; Cova, Bernard - In: European journal of marketing 56 (2022) 3, pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
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Broad vs narrow brand positioning : effects on competitive brand performance
Olsen, Lars Erling; Samuelsen, Bendik Meling; Pappas, … - In: European journal of marketing 56 (2022) 3, pp. 799-816
Persistent link: https://www.econbiz.de/10013173448
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Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore; Locander, William B. - In: European journal of marketing 57 (2023) 4, pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
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Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina; Brennan, Stacey M. - In: European journal of marketing 57 (2023) 4, pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
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Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
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Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip; Wright, Malcolm; Feetham, Pamela; … - In: European journal of marketing 56 (2022) 7, pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
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Brand hate : a literature review and future research agenda
Aziz, Rahila; Rahman, Zillur - In: European journal of marketing 56 (2022) 7, pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
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Cultural antecedents and consequences of luxury brand personalities
Balabanis, George; Karpova, Aleksandra - In: European journal of marketing 56 (2022) 8, pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357