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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
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Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep; Christensen, Lars Thøger; Kinuthia, … - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
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Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
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Corporate identity as an enabler and constraint on the pursuit of corporate objectives
Leitch, Shirley; Davenport, Sally - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1501-1520
Persistent link: https://www.econbiz.de/10009378598
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"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
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Corporate ethics : China vs. USA
Chan, Peng S.; Pollard, Dennis; Chuo, Shirley - In: International business and economics research journal 6 (2007) 2, pp. 1-8
Persistent link: https://www.econbiz.de/10003448263
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Perceptions of corruption in Central Asian countries
Swartz, Brenda; Wadsworth, Frank; Wheat, Jerry - In: International business and economics research journal 7 (2008) 3, pp. 71-78
Persistent link: https://www.econbiz.de/10003674570