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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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Examining the relationship of payment system characteristics and behavioural intention in e-payment adoption : a case of Indonesia
Hidayanto, Achmad Nizar; Hidayat, Luqman Syauqi; … - In: International journal of business information systems : … 19 (2015) 1, pp. 58-86
Persistent link: https://www.econbiz.de/10011326751
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Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755