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Should consumers request cost transparency?
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
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Commentary: is cost transparency necessarily good for consumers?
Kuah, Adrian T. H.; Weerakkody, Vishanth - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1980-1986
Persistent link: https://www.econbiz.de/10011453343
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Commentary: what's behind the price tag : understanding cost transparency?
Singh, Nitish - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1987-1991
Persistent link: https://www.econbiz.de/10011453354
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Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Lowe, Ben - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1992-1998
Persistent link: https://www.econbiz.de/10011453356
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Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755