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~isPartOf:"European journal of marketing : EJM"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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E-Game-Advertising als Ersatz...
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Internet marketing
Advertising
62
Werbung
62
Advertising effects
34
Werbewirkung
34
Consumer behaviour
23
Konsumentenverhalten
23
Online-Marketing
9
Marketing management
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Marketingmanagement
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Article in journal
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Aspara, Jaakko
1
Campbell, Colin
1
Chakravarti, Amitav
1
Confos, Nicolla
1
Dahlén, Micael
1
Davis, Teresa
1
Dunne, Áine
1
Ferraro, Carla
1
Gazley, Aaron
1
Hartnett, Nicole
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Hunt, Adam
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Lawlor, Margaret-Anne
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McLaren, Lachlan
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Nabout, Nadia Abou
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Olbrich, Rainer
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Rosengren, Sara
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Sands, Sean
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
80
International journal of internet marketing and advertising : IJIMA
44
Journal of business research : JBR
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
39
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of advertising research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
14
European journal of operational research : EJOR
13
Journal of current issues and research in advertising
13
Journal of marketing
12
Quantitative marketing and economics : QME
12
Young consumers : insight and ideas for responsible marketers
12
Information systems research : ISR
11
Marketing science
11
Electronic commerce research
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
International journal of electronic commerce : IJEC
9
Marketing letters : a journal of research in marketing
9
Technological forecasting & social change : an international journal
9
Operations research
8
Cogent business & management
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of internet commerce
7
Electronic commerce research and applications
6
European journal of marketing
6
European research studies
6
Health marketing quarterly
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
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ECONIS (ZBW)
9
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1
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
2
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
3
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
4
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
5
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
Saved in:
6
Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
Saved in:
7
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
8
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
9
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
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