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~isPartOf:"European journal of marketing : EJM"
~subject:"Pricing strategy"
~subject:"Social Web"
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Werbung
66
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62
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23
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
47
European journal of operational research : EJOR
24
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
21
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of advertising research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
CESifo working papers
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International journal of advertising : the quarterly review of marketing communications
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International journal of industrial organization
10
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Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
International journal of production economics
8
Journal of advertising
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Technological forecasting & social change : an international journal
8
Discussion papers / CEPR
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
Information economics and policy : IEP
5
International journal of market research
5
Journal of economics & management strategy : JEMS
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
2
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
3
Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle
;
Mortimera, Kathleen
;
Dickinson, Sonia
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
Saved in:
4
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
5
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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