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European journal of marketing : EJM
European Journal of Marketing
463
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208
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82
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80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
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78
The review of economics and statistics
78
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77
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76
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ECONIS (ZBW)
85
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1
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1
Exploring the interactions among external reference
price
, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
2
Shoppers' awareness of retail grocery prices
MacGoldrick, Peter J.
- In:
European journal of marketing : EJM
21
(
1987
)
3
,
pp. 63-76
Persistent link: https://www.econbiz.de/10001072518
Saved in:
3
Advertised reference
price
and sales
price
as anchors of the latitude of expected
price
and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
4
A bargain theory of pricing
Moyer, Reed
- In:
European journal of marketing : EJM
5
(
1971/72
)
4
,
pp. 161-167
Persistent link: https://www.econbiz.de/10002520176
Saved in:
5
A bargain theory of pricing : generalization
Bar-Yosef, Sasson
- In:
European journal of marketing : EJM
7
(
1973
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10001865208
Saved in:
6
SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
Saved in:
7
A conceptual model for public relations in museums
Gürel, Eda
;
Kavak, Bahtışen
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
Saved in:
8
Critically divided? : how
marketing
educators perceive undergraduate programmes in the UK
Tregear, Angela
;
Dobson, Suzanne
;
Brennan, Mary
; …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
Saved in:
9
Field-capital theory and its implications for
marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
10
Branding and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
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