//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Identifying the generics-prone...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
70
Markenartikel
70
Brand management
58
Markenführung
58
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
44
Markenimage
44
Marktforschung
25
Market research
17
Beziehungsmarketing
14
Relationship marketing
14
Marketing management
11
Marketingmanagement
11
Brand equity
10
Brand loyalty
10
Branding
8
Markentreue
7
Brand architecture
5
Handelsmarke
5
Store brand
5
Theorie
5
Theory
5
USA
5
United States
5
Brands
4
Einzelhandel
4
Innovation
4
Markenarchitektur
4
Market share
4
Marketing theory
4
Marketingtheorie
4
Marktanteil
4
Retail trade
4
Viral marketing
4
Virales Marketing
4
Advertising effects
3
Arbeitsverhalten
3
Brand awareness
3
Brand identity
3
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
93
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
86
Undetermined
10
Author
All
Lee, Nick
4
De Chernatony, Leslie
3
Roper, Stuart
3
Buil, Isabel
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Rossiter, John R.
2
Round, Griff
2
Sok, Phyra
2
Wallace, Elaine
2
Abimbola, Temi
1
Alexander, Nicholas
1
Alpert, Frank
1
Andrews, Lynda
1
Baines, Paul R.
1
Balakrishnan, Melodena Stephens
1
Bang, Nguyen
1
Bannister, J. P.
1
Beane, T. P.
1
Bendisch, Franziska
1
Berezan, Orie
1
Bergami, Massimo
1
Bian, Xuemei
1
Birgelen, Marcel van
1
Bode, Matthias
1
Brennan, Ross
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Brown, Mark
1
Bruhn, Manfred
1
Bruwer, Johan
1
Burmann, Christoph
1
Burt, Steven
1
Canniford, Robin
1
Chan, Kam C.
1
Chang, Chia-chi
1
Chen, Chia-yi
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of marketing research : JMR
436
Journal of business research : JBR
408
The journal of brand management : an international journal
305
Journal of marketing
226
The journal of product & brand management
202
Journal of retailing and consumer services
187
Overseas business reports : OBR
158
Jahrbuch der Absatz- und Verbrauchsforschung
157
SpringerLink / Bücher
141
International journal of market research : JMRS ; the journal of the Market Research Society
129
Journal of advertising research
119
Journal of the Academy of Marketing Science
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Psychology & marketing
92
Qualitative market research : an international journal
92
Journal of retailing
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
90
Marketing : ZFP ; journal of research and management
89
Marketing letters : a journal of research in marketing
86
The Trademark reporter
82
Markenartikel : das Magazin für Markenführung
81
Europäische Hochschulschriften / 5
79
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Journal of marketing management : MM
73
Esomar congress
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
International journal of market research
65
Harvard business review : HBR
64
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
64
Business horizons
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Journal of business economics : JBE
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business : B
58
European Journal of Marketing
55
Gabler Edition Wissenschaft
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
European marketing research review
51
Marketing Intelligence & Planning
51
more ...
less ...
Source
All
ECONIS (ZBW)
96
Showing
1
-
10
of
96
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer perceived
brand
innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
2
Double jeopardy in
brand
defection
Wright, Malcolm
;
Riebe, Erica
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 860-873
Persistent link: https://www.econbiz.de/10003989151
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young
;
Chang, Chia-chi
;
Chen, Chia-yi
;
Wang, Tzu-yun
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
Saved in:
5
Corporate social responsibility
brand
leadership : a multiple case study
Lindgreen, Adam
;
Xu, Yue
;
Maon, François
;
Wilcock, Jeremy
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 965-993
Persistent link: https://www.econbiz.de/10009572859
Saved in:
6
Exploring consumer
brand
name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
7
Self-congruity,
brand
attitude, and
brand
loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
8
Brand
and corporate branding : theory and emerging context
Abimbola, Temi
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009572913
Saved in:
9
The challenges of sharing : brands as club goods
Tregear, Angela
;
Gorton, Matthew
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10009525828
Saved in:
10
Strategic branding of destinations : a framework
Balakrishnan, Melodena Stephens
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 611-629
Persistent link: https://www.econbiz.de/10009525844
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->