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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
79
Markenführung
79
Brand image
74
Markenimage
74
Werbung
66
Advertising
64
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51
Relationship marketing
51
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Dwivedi, Yogesh Kumar
5
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5
Simintiras, Antonis C.
5
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4
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Grohmann, Bianca
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Lowe, Ben
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O'Cass, Aron
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Palmeira, Mauricio
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Bijmolt, Tammo H. A.
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Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
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Büttner, Oliver B.
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European journal of marketing : EJM
Journal of business research : JBR
2,133
Journal of retailing and consumer services
1,952
International journal of consumer studies
767
International journal of hospitality management
736
Psychology & marketing
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
NBER working paper series
590
Working paper / National Bureau of Economic Research, Inc.
509
NBER Working Paper
454
SpringerLink / Bücher
434
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
402
Management science : journal of the Institute for Operations Research and the Management Sciences
398
Journal of marketing research : JMR
391
The journal of brand management : an international journal
366
Journal of marketing communications
356
Journal of marketing
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of advertising research
332
Journal of international consumer marketing
330
Journal of marketing management : MM
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
323
Journal of retailing
313
Marketing letters : a journal of research in marketing
310
Tourism management : research, policies, practice
304
Cogent business & management
303
Journal of fashion marketing and management
297
Journal of the Academy of Marketing Science
297
International journal of retail & distribution management
296
The international review of retail, distribution and consumer research
293
Journal of global marketing
292
International journal of advertising : the review of marketing communications
291
Journal of business ethics : JOBE
289
Journal of consumer behaviour : an international research review
286
The journal of consumer marketing
286
Technological forecasting & social change : an international journal
275
International journal of advertising : the quarterly review of marketing communications
269
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ECONIS (ZBW)
412
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1
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412
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1
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
2
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
3
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
4
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
5
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
6
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
7
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
8
Predicting
advertising
execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
9
Predicting what? : the strengths and limitations of a test of persuasive
advertising
principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
10
The relative influence of
advertising
and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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