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Emotionale Werbung
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Werbung
66
Advertising
64
Consumer behaviour
55
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Emotion
39
Advertising effects
37
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37
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European journal of marketing : EJM
Journal of business research : JBR
425
Journal of advertising research
269
International journal of advertising : the review of marketing communications
221
Journal of advertising : official publication of the American Academy of Advertising
212
Journal of retailing and consumer services
210
International journal of advertising : the quarterly review of marketing communications
200
International journal of hospitality management
189
Psychology & marketing
180
Journal of marketing communications
171
Journal of advertising
170
Journal of business ethics : JOBE
142
Journal of economic psychology : research in economic psychology and behavioral economics
135
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
Tourism management : research, policies, practice
105
Journal of promotion management : JPM
102
Journal of marketing
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
NBER working paper series
89
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
Journal of promotion management : innovations in planning and applied research
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
European journal of operational research : EJOR
72
Journal of historical research in marketing
72
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
International journal of internet marketing and advertising : IJIMA
70
Marketing Science
69
Marketing letters : a journal of research in marketing
68
Journal of economic behavior & organization : JEBO
66
Marketing : ZFP ; journal of research and management
66
CESifo working papers
64
Academy of Management journal : AMJ
63
Jahrbuch der Absatz- und Verbrauchsforschung
63
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ECONIS (ZBW)
106
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1
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106
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1
Regulatory congruence effects in two-sided
advertising
: the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
2
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
3
Think about it - can portrayals of homosexuality in
advertising
prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
4
Be rational or be emotional :
advertising
appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
5
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
6
Shop until you drop? : an exploratory analysis of mall experiences
Gilboa, Shaked
;
Vilnai-Yavetz, Iris
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10009718534
Saved in:
7
Cope's and the promotion of tobacco in Victorian England
Seaton, A. V.
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 5-26
Persistent link: https://www.econbiz.de/10001071333
Saved in:
8
The marketing of margarine
Clark, Paul
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 52-65
Persistent link: https://www.econbiz.de/10001071365
Saved in:
9
Petrol
advertising
in the twenties and thirties : the case of the British Petroleum Company
Ferrier, Ronald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 29-51
Persistent link: https://www.econbiz.de/10001071367
Saved in:
10
Origin and early development of outdoor
advertising
in the United States
Hendon, Donald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001071369
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