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Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena; Renk, Uwe; Mishra, Anubha - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
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Corporate branding in perspective : a typology
Schroeder, Jonathan E. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
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Corporate branding
Melewar, T. C. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009567649
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Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.; Chen, Weifeng - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
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Building brand value online : exploring relationships between company and city brands
Trueman, Myfanwy; Cornelius, Nelarine; Wallace, James - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1013-1031
Persistent link: https://www.econbiz.de/10009572850
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Impact of brand-building activities and retailer-based brand equity on retailer brand communities
Samu, Sridhar; Lyndem, Preeti Krishnan; Litz, Reginald A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1581-1607
Persistent link: https://www.econbiz.de/10009707875