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Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien; Yang, Chun-ming - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
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Shopping orientation and online clothing purchases : the role of gender and purchase situation
Hansen, Torben; Jensen, Jan Møller - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1154-1170
Persistent link: https://www.econbiz.de/10009525802
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Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon; Forsythe, Sandra - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1101-1120
Persistent link: https://www.econbiz.de/10009525805
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Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
Kim, Jae-eun; Johnson, Kim K. P. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
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The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard; Mazodier, Marc - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
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A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard; Lee, Kyung Tae; Li, Jianyao - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
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Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an; Phau, Ian; Lin, Chad - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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Flagship stores as a market entry method : the perspective of luxury fashion retailing
Moore, Christopher M.; Doherty, Anne Marie; Doyle, … - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 139-161
Persistent link: https://www.econbiz.de/10003949203