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The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
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Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
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Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna; Brusco, Michael J.; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
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The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard; Samuelsen, Bendik M.; Sallis, James E. - In: European journal of marketing : EJM 47 (2013) 8, pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
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A socio-cognitive approach to customer adherence in health care
Snell, Lan; White, Lesley; Dagger, Tracey - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 496-521
Persistent link: https://www.econbiz.de/10010371637
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Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel; Elorz Domezain, Margarita; … - In: European journal of marketing : EJM 46 (2012) 6, pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia; Hsieh, Yi-Ching; Chiu, Hung-Chang - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858