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Consumer behaviour
348
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347
Brand management
79
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79
Brand image
75
Markenimage
75
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Canniford, Robin
4
Mitchell, Vincent-Wayne
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Sharma, Piyush
4
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3
De Chernatony, Leslie
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Drennan, Judy
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Grohmann, Bianca
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Lowe, Ben
3
Oppewal, Harmen
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Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
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Yi, Youjae
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Zielke, Stephan
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2
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Choi, Beom Joon
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Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Florack, Arnd
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European journal of marketing : EJM
Journal of business research : JBR
2,078
Journal of retailing and consumer services
1,943
International journal of consumer studies
768
International journal of hospitality management
735
Psychology & marketing
668
NBER working paper series
667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
Working paper / National Bureau of Economic Research, Inc.
584
NBER Working Paper
506
Discussion paper series / IZA
460
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
393
SpringerLink / Bücher
383
European Journal of Marketing
381
Journal of Consumer Marketing
367
Journal of marketing research : JMR
364
Management science : journal of the Institute for Operations Research and the Management Sciences
362
The journal of brand management : an international journal
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of travel and tourism marketing
325
Journal of international consumer marketing
322
Journal of marketing management : MM
311
Cogent business & management
309
Journal of business ethics : JOBE
304
Journal of retailing
304
Tourism management : research, policies, practice
303
Journal of marketing communications
298
Journal of economic psychology : research in economic psychology and behavioral economics
297
Technological forecasting & social change : an international journal
296
Marketing letters : a journal of research in marketing
295
Journal of consumer behaviour : an international research review
293
Journal of fashion marketing and management
293
Journal of the Academy of Marketing Science
293
International journal of retail & distribution management
292
Journal of marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
288
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
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ECONIS (ZBW)
358
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1
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
2
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
3
Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna
;
Brusco, Michael J.
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
Saved in:
4
The moderating effects of need for
cognition
on drivers of customer loyalty
Hansen, Håvard
;
Samuelsen, Bendik M.
;
Sallis, James E.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
Saved in:
5
A socio-cognitive approach to customer adherence in health care
Snell, Lan
;
White, Lesley
;
Dagger, Tracey
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 496-521
Persistent link: https://www.econbiz.de/10010371637
Saved in:
6
Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel
;
Elorz Domezain, Margarita
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
Saved in:
7
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
8
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
10
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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