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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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Services in the Arab Gulf states
Habib, Ghazi - In: European journal of marketing : EJM 23 (1989) 12, pp. 36-43
Persistent link: https://www.econbiz.de/10001079403
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Exploring front-line employee contributions to service innovation
Karlsson, Jenny; Skålén, Per - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1346-1365
Persistent link: https://www.econbiz.de/10011409338
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Defective co-creation : developing a typology of consumer dysfunction in professional services
Greer, Dominique A. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 238-261
Persistent link: https://www.econbiz.de/10010519468
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The effect of customer information during new product development on profits from goods and services
Witell, Lars; Gustafsson, Anders; Johnson, Michael D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
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The marketing of services : an approach
Blois, K. J. - In: European journal of marketing : EJM 8 (1974) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10001925570
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The service elimination decision-making during the service life cycle : some pilot empirical evidence
Papastathopoulou, Paulina; Gounaris, Spiros P.; … - In: European journal of marketing : EJM 46 (2012) 6, pp. 844-874
Persistent link: https://www.econbiz.de/10009562322
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Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
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The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 43-67
Persistent link: https://www.econbiz.de/10009007636