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Editorial: Reflections on assessing academic quality in marketing, and the UK REF
Lee, Nick - In: European journal of marketing : EJM 45 (2011) 4, pp. 477-483
Persistent link: https://www.econbiz.de/10009010647
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An arousal-based explanation of affect dynamics
Yan, Li; Liu, Matthew Tingchi; Chen, Xiaoyun; Shi, Guicheng - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1159-1184
Persistent link: https://www.econbiz.de/10011608889
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Examining the academic/commercial divide in marketing research
Baines, Paul R.; Brennan, Ross; Gill, Mark; Mortimore, Roger - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1289-1299
Persistent link: https://www.econbiz.de/10009525793
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Scales in services marketing research : a critique and way forward
Gilmore, Audrey; McMullan, Rosalind - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 640-651
Persistent link: https://www.econbiz.de/10009525841
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A threshold citation analysis in marketing research
Chan, Kam C.; Lai, Pikki; Liano, Kartono - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 134-156
Persistent link: https://www.econbiz.de/10009514315
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Should consumers request cost transparency?
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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Introduction to the special section on interpretive consumer research
Lee, Nick; Dobscha, Susan - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
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An analysis of choice criteria using conjoint analysis
Fletcher, Keith - In: European journal of marketing : EJM 22 (1988) 9, pp. 25-33
Persistent link: https://www.econbiz.de/10001075997
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The marketing research scene in Saudi Arabia
Tuncalp, Secil - In: European journal of marketing : EJM 22 (1988) 5, pp. 15-22
Persistent link: https://www.econbiz.de/10001049947