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Consumer behaviour
347
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Brand management
78
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Brand image
75
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75
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
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De Chernatony, Leslie
3
Drennan, Judy
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Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
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Balaji, M. S.
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Bijmolt, Tammo H. A.
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Brown, Mark
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Bruhn, Manfred
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Buchanan-Oliver, Margo
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Büttner, Oliver B.
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Cauberghe, Veroline
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Chakravarti, Amitav
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Choi, Beom Joon
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Cruz, Angela Gracia B.
2
Dagger, Tracey S.
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Dahlén, Micael
2
Dant, Rajiv P.
2
Delgado-Ballester, Elena
2
Florack, Arnd
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European journal of marketing : EJM
Journal of business research : JBR
1,983
Journal of retailing and consumer services
1,930
SpringerLink / Bücher
1,788
International journal of consumer studies
764
International journal of hospitality management
727
Psychology & marketing
662
NBER working paper series
602
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
531
NBER Working Paper
443
Springer eBook Collection
399
Asia Pacific journal of marketing and logistics
392
The journal of product & brand management
392
Springer eBook Collection / Business and Economics
372
Gabler Edition Wissenschaft
371
The journal of brand management : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Tourism management : research, policies, practice
315
Europäische Hochschulschriften / 5
314
Journal of marketing management : MM
307
Journal of retailing
304
Cogent business & management
297
Journal of marketing communications
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Marketing letters : a journal of research in marketing
293
Research
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
266
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ECONIS (ZBW)
353
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1
Consumer cynicism: antecedents and consequences
Chylinski, Matthew
;
Chu, Anna
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 796-837
Persistent link: https://www.econbiz.de/10003989144
Saved in:
2
A typology of internet users based on comparative affective states : evidence from eight countries
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 153-173
Persistent link: https://www.econbiz.de/10009718546
Saved in:
3
Unintended effects of marketing messages on salespeople's cynicism
Seriki, Olalekan K.
;
Evans, Kenneth R.
;
Jeon, Hyo Jin
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10011529783
Saved in:
4
The dark side of political marketing : Islamist propaganda, reversal theory and British Muslims
Baines, Paul R.
;
O'Shaughnessy, Nicholas Jackson
; …
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 478-495
Persistent link: https://www.econbiz.de/10008650067
Saved in:
5
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Saved in:
6
Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle
;
Mortimera, Kathleen
;
Dickinson, Sonia
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
Saved in:
7
The benefits of manufacturer brands to retailers
Glynn, Mark S.
;
Brodie, Roderick J.
;
Motion, Judy
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
Saved in:
8
Markets, music and all that jazz
Kubacki, Krzysztof
;
Croft, Robin
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 805-821
Persistent link: https://www.econbiz.de/10009231872
Saved in:
9
Values and consumption patterns : a comparison between rural and urban consumers in Western Germany
Schopphoven, Iris
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 20-35
Persistent link: https://www.econbiz.de/10001122807
Saved in:
10
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B.
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
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