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A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
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Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Doherty, Neil F.; Ellis-Chadwick, Fiona - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1246-1262
Persistent link: https://www.econbiz.de/10009525796
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Adoption vs acceptance of e-commerce : two different decisions
Herndandez, Blanca; Jimenez, Julio; Martín, M. José - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1232-1245
Persistent link: https://www.econbiz.de/10009525797
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E-retailing by banks : e-service quality and its importance to customer satisfaction
Herington, Carmel; Weaven, Scott - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1220-1231
Persistent link: https://www.econbiz.de/10009525798
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Online grocery shopping : the influence of situational factors
Hand, Chris; Dall'Olmo Riley, Francesca; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1205-1219
Persistent link: https://www.econbiz.de/10009525799
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Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon; Forsythe, Sandra - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1101-1120
Persistent link: https://www.econbiz.de/10009525805
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Influence of consumer online resale awareness on purchase decisions : a mental accounting perspective
Liao, Shuling; Chu, Hsunchi - In: European journal of marketing : EJM 47 (2013) 10, pp. 1576-1597
Persistent link: https://www.econbiz.de/10010201747
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E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle; Durif, Fabien; Ricard, Line - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
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Antecedents and performance of electronic business adoption in the hotel industry
Theodosiou, Marios; Katsikea, Evangelia - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 258-283
Persistent link: https://www.econbiz.de/10009514975
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Value co-creation in e-commerce contexts : does product type matter?
Barrutia, José M.; Paredes, Mario R.; Echebarria, Carmen - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 442-463
Persistent link: https://www.econbiz.de/10011574404