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Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: European journal of marketing : EJM 51 (2017) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
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"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael; Sjödin, Henrik; Thorbjørnsen, Helge; … - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
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The "killer" ad : an assessment of advertising violence
Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
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The "killer" ad: an assessment of advertising violence
Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11, pp. 1811-1839
Persistent link: https://www.econbiz.de/10008720166