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Pioneer brand advantage with UK consumers
Rettie, Ruth; Hilliar, Simon; Alpert, Frank - In: European journal of marketing : EJM 36 (2002) 7-8, pp. 895-911
Persistent link: https://www.econbiz.de/10006087325
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Online grocery shopping : the influence of situational factors
Hand, Chris; Dall'Olmo Riley, Francesca; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1205-1219
Persistent link: https://www.econbiz.de/10009525799
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Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
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Online grocery shopping: the influence of situational factors
Hand, Chris; Riley, Francesca Dall'Olmo; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9, pp. 1205-1219
Persistent link: https://www.econbiz.de/10008316443
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Is social norms marketing effective?: A case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1458-1475
Persistent link: https://www.econbiz.de/10010175785
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511