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Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies
Polonsky, Michael J.; Kilbourne, William E.; Vocino, Andrea - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 522-551
Persistent link: https://www.econbiz.de/10010371633
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Advertising and promotions budgeting and the role of risk
West, Douglas C.; Prendergast, Gerard P. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1457-1476
Persistent link: https://www.econbiz.de/10009525782
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Advertising client-agency relationships: The decision-making structure of clients
West, Douglas C.; Paliwoda, Stanley J. - In: European journal of marketing : EJM 30 (1996) 8, pp. 22-39
Persistent link: https://www.econbiz.de/10006102589
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Promote me or protect us? : the framing of policy for collective good
Krishen, Anjala Selena; Raschke, Robyn; Kachroo, Pushkin; … - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 742-760
Persistent link: https://www.econbiz.de/10010371623
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An empirical examination of the stakeholder strategy matrix
Polonsky, Michael Jay; Scott, Don - In: European journal of marketing : EJM 39 (2005) 9, pp. 1199
Persistent link: https://www.econbiz.de/10006077103