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Marketing management
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European journal of marketing : EJM
Journal of business research : JBR
1,129
SpringerLink / Bücher
769
Journal of business venturing
586
Small business economics : an entrepreneurship journal
571
International journal of entrepreneurship and small business
555
International entrepreneurship and management journal
472
Industrial marketing management : the international journal for industrial and high-tech firms
448
Journal of retailing and consumer services
424
Technological forecasting & social change : an international journal
359
Entrepreneurship and regional development : an international journal
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Springer eBook Collection
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Small business economics : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
287
NBER working paper series
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Journal of strategic marketing
246
Research policy : policy, management and economic studies of science, technology and innovation
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Electronic commerce research
230
International journal of internet marketing and advertising : IJIMA
226
The journal of technology transfer
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Discussion paper series / IZA
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Journal of marketing communications
208
Europäische Hochschulschriften / 5
201
NBER Working Paper
196
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Cogent business & management
191
Business horizons
188
International small business journal : researching entrepreneurship
187
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
185
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
181
Entrepreneurship research journal : ERJ
179
Technovation : the international journal of technological innovation, entrepreneurship and technology management
178
Journal of marketing management : MM
174
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
172
Journal of small business and enterprise development
172
Information systems research : ISR
171
Journal of international entrepreneurship
171
The journal of business & industrial marketing
168
Journal of marketing
165
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ECONIS (ZBW)
171
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1
Antecedents and performance of electronic business adoption in the hotel industry
Theodosiou, Marios
;
Katsikea, Evangelia
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 258-283
Persistent link: https://www.econbiz.de/10009514975
Saved in:
2
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
Saved in:
3
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
4
Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
5
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
6
IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth
;
Alevizou, Panayiota J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
Saved in:
7
Role of entrepreneurship and market orientation in firms' success
González-Benito, Óscar
;
González-Benito, Javier
; …
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10009525856
Saved in:
8
Advancing entrepreneurial marketing : evidence from born global firms
Sullivan Mort, Gillian
;
Weerawardena, Jay
;
Liesch, …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 542-561
Persistent link: https://www.econbiz.de/10009535662
Saved in:
9
Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Doherty, Neil F.
;
Ellis-Chadwick, Fiona
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1246-1262
Persistent link: https://www.econbiz.de/10009525796
Saved in:
10
Adoption vs acceptance of e-commerce : two different decisions
Herndandez, Blanca
;
Jimenez, Julio
;
Martín, M. José
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1232-1245
Persistent link: https://www.econbiz.de/10009525797
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