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Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.; Eckert, Christine; Davis, Stacey - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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Should consumers request cost transparency?
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
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Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan; Li, Elton - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
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Factors enhancing word-of-mouth influence : positive and negative service-related messages
Sweeney, Jill; Soutar, Geoffrey N.; Mazzarol, Tim - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 336-359
Persistent link: https://www.econbiz.de/10010344073
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Introduction to the special section on interpretive consumer research
Lee, Nick; Dobscha, Susan - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
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Sustainable, hedonic and efficent : interaction effects between product properties and consumer reviews on post-experience responses
Cervellon, Marie-Cecile; Carey, Lindsey I. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1375-1394
Persistent link: https://www.econbiz.de/10010414763
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Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, Edward; Jiménez, Fernando R.; Gau, Roland - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1645-1665
Persistent link: https://www.econbiz.de/10011409527