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Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga; Leek, Sheena; Szmigin, Isabelle - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.; Tudoran, Ana Alina; Brunsø, Karen; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
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The effect of corporate associations on consumer behaviour
Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
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The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard; Samuelsen, Bendik M.; Sallis, James E. - In: European journal of marketing : EJM 47 (2013) 8, pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
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What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
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The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth
Choi, Beom Joon; Choi, Beom-jin - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 108-131
Persistent link: https://www.econbiz.de/10010344343