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European journal of marketing : EJM
Journal of business research : JBR
622
SpringerLink / Bücher
573
European Journal of Marketing
475
Technological forecasting & social change : an international journal
256
Journal of retailing and consumer services
245
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
222
Springer eBook Collection
216
Marketing Intelligence & Planning
210
Journal of Food Distribution Research
208
Industrial marketing management : the international journal for industrial and high-tech firms
207
Information systems research : ISR
160
International journal of internet marketing and advertising : IJIMA
160
Journal of marketing management : MM
149
Management science : journal of the Institute for Operations Research and the Management Sciences
147
Management Science
138
Europäische Hochschulschriften / 5
137
Journal of Consumer Marketing
133
Tourism management : research, policies, practice
133
Journal of management information systems : JMIS
131
Journal of marketing
131
Journal of Agricultural and Applied Economics
130
Business horizons
116
Psychology & marketing
114
Strategic Direction
110
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Journal of the Academy of Marketing Science
100
Marketing intelligence & planning
100
Journal of marketing education : JME
99
Journal of marketing communications
98
International Food and Agribusiness Management Review
95
Springer eBook Collection / Business and Economics
94
Journal of strategic marketing
93
International journal of business information systems : IJBIS
92
Journal of Product & Brand Management
92
Journal of travel and tourism marketing
92
International journal of advertising : the review of marketing communications
90
Cogent business & management
89
International journal of hospitality management
89
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ECONIS (ZBW)
107
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1
Integrated
marketing
communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
2
Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
Saved in:
3
Show me the money : improving our understanding of how organizations generate return from technology-led
marketing
change
Maklan, Stan
;
Peppard, Joe
;
Klaus, Philipp
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
Saved in:
4
Trash talk rebuffed : consumers' defense of companies criticized in online communities
Colliander, Jonas
;
Wien, Anders Hauge
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1733-1757
Persistent link: https://www.econbiz.de/10010201717
Saved in:
5
Implications of online social activities for e-tailers' business performance
Qu, Zhe
;
Wang, Youwei
;
Wang, Shan
;
Zhang, Yanhui
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1190-1212
Persistent link: https://www.econbiz.de/10009786594
Saved in:
6
Segmenting consumer reactions to social network
marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
7
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
8
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
9
Multichannel management gets "social"
Pozza, Ilaria Dalla
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1274-1295
Persistent link: https://www.econbiz.de/10010414787
Saved in:
10
Snowball to avalnache : understanding the different predictors of the intention to propagate online
marketing
messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
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