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~isPartOf:"European journal of marketing : EJM"
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Brand image
107
Markenimage
107
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
79
Markenführung
79
Brand
43
Markenartikel
43
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25
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21
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21
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17
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Personality psychology
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Einzelhandel
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Internet marketing
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Online-Marketing
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Customer satisfaction
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Großbritannien
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Roper, Stuart
5
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Grohmann, Bianca
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Melewar, T. C.
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Abosag, Ibrahim
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Guèvremont, Amélie
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He, Hongwei
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Kurtulus, Kemal
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Lee, Wai Jin
2
O'Cass, Aron
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Orth, Ulrich R.
2
Pappu, Ravi
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Quester, Pascale G.
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
640
Journal of marketing research : JMR
426
The journal of brand management : an international journal
347
The journal of product & brand management
310
Journal of retailing and consumer services
307
Journal of marketing
244
SpringerLink / Bücher
238
Psychology & marketing
194
Iranian economic review : journal of University of Tehran
162
Overseas business reports : OBR
155
Journal of advertising research
142
Tourism management : research, policies, practice
138
Jahrbuch der Absatz- und Verbrauchsforschung
137
Journal of the Academy of Marketing Science
132
International journal of market research : JMRS ; the journal of the Market Research Society
130
Journal of travel and tourism marketing
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
123
Asia Pacific journal of marketing and logistics
122
Journal of marketing management : MM
116
Journal of marketing communications
113
Marketing letters : a journal of research in marketing
113
Qualitative market research : an international journal
112
Technological forecasting & social change : an international journal
107
Marketing intelligence & planning
106
International journal of hospitality management
104
Industrial marketing management : the international journal for industrial and high-tech firms
100
Marketing : ZFP ; journal of research and management
99
Journal of international consumer marketing
96
Young consumers : insight and ideas for responsible marketers
96
Journal of retailing
93
The journal of consumer marketing
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
89
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
Journal of strategic marketing
87
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
85
Cogent business & management
84
International journal of consumer studies
81
Telecommunications policy : the international journal of digital economy, data sciences and new media
81
Journal of global marketing
80
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ECONIS (ZBW)
141
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1
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
2
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
3
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
Saved in:
4
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
5
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
6
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
7
Corporate social performance and consumer-retailer emotional attachment : the moderating role of individual traits
Vlachos, Pavlos A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1559-1580
Persistent link: https://www.econbiz.de/10009707876
Saved in:
8
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
9
The impact of marketing on children's well-being in a digital age : editorial
Oates, Caroline
;
Watkins, Leah
;
Thyne, Maree
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1969-1974
Persistent link: https://www.econbiz.de/10011641434
Saved in:
10
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
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