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Marketing management
129
Marketingmanagement
129
Beziehungsmarketing
95
Relationship marketing
95
Marketing
80
Consumer behaviour
79
Konsumentenverhalten
79
Brand management
42
Markenführung
42
Brand image
33
Markenimage
33
Marketing theory
33
Marketingtheorie
33
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28
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25
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Balmer, John M. T.
5
Melewar, T. C.
5
Dagger, Tracey S.
4
Kitchen, Philip J.
4
Lee, Nick
4
Vargo, Stephen L.
4
Gilmore, Audrey
3
Grønhaug, Kjell
3
Hammervoll, Trond
3
He, Hongwei
3
Lusch, Robert F.
3
Moutinho, Luiz
3
O'Cass, Aron
3
Tikkanen, Henrikki
3
Blankson, Charles
2
Bourlakis, Michael
2
Bruhn, Manfred
2
Cadogan, John W.
2
Carrillat, François A.
2
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2
Cavusgil, S. Tamer
2
Chatzipanagiotou, Kalliopi C.
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Currim, Imran S.
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Dant, Rajiv P.
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2
Foroudi, Mohammad Mahdi
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Ha, Hong Youl
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2
Harris, Phil
2
Henneberg, Stephan
2
Janda, Swinder
2
Lee, Wai Jin
2
Liesch, Peter Wayne
2
Liu, Gordon
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
1,439
Journal of business research : JBR
1,389
SpringerLink / Bücher
981
Journal of retailing and consumer services
681
The journal of business & industrial marketing
548
International journal of production economics
506
International journal of production research
379
Journal of strategic marketing
373
Journal of the Academy of Marketing Science
350
International journal of hospitality management
338
Europäische Hochschulschriften / 5
331
Management science : journal of the Institute for Operations Research and the Management Sciences
327
European journal of operational research : EJOR
321
Journal of marketing
313
Discussion paper series / IZA
312
Gabler Edition Wissenschaft
309
Journal of marketing management : MM
307
Springer eBook Collection
279
The journal of services marketing
242
The service industries journal
235
NBER working paper series
228
Marketing intelligence & planning
225
Springer eBook Collection / Business and Economics
224
Working paper / National Bureau of Economic Research, Inc.
223
Journal of business-to-business marketing
221
Journal of Food Distribution Research
208
Journal of economic behavior & organization : JEBO
199
Journal of business ethics : JOBE
193
NBER Working Paper
190
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Asia Pacific journal of marketing and logistics
183
CESifo working papers
182
Psychology & marketing
178
The journal of brand management : an international journal
177
Faculty & research / Insead : working paper series
173
IZA Discussion Paper
172
Marketing theory
172
Journal of purchasing and supply management
171
Cogent business & management
163
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ECONIS (ZBW)
315
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1
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315
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1
Marketing
agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
4
Gratitude in relationship
marketing
: theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
5
Comparing perceptions of
marketing
communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
6
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
7
Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
Saved in:
8
Antecedents of collective-value within business-to-business relationships
Pinnington, Bruce Douglas
;
Scanlon, Thomas J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009525885
Saved in:
9
What we know, don't know, and should know about confusion
marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
10
Conceptualisations of the consumer in
marketing
thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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