Narrow search
Showing 1 - 4 of 4
Cover Image
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda; Pappu, Ravi; Cornwell, T. Bettina - In: European journal of marketing : EJM 45 (2011) 6, pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Cover Image
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda; Pappu, Ravi; Cornwell, T. Bettina - In: European journal of marketing : EJM 45 (2011) 6, pp. 882-910
Persistent link: https://www.econbiz.de/10009029571
Cover Image
How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Cover Image
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. - In: European journal of marketing : EJM 40 (2006) 5, pp. 696
Persistent link: https://www.econbiz.de/10007222390