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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac K.; Takeda, Sachiko - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
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IMC capability : antecedents and implications for brand performance
Luxton, Sandra; Reid, Mike; Mavondo, Felix - In: European journal of marketing : EJM 51 (2017) 3, pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
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What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Theorising practices to deliberately or accidentally control customers
Kasabov, Eduard - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1493-1520
Persistent link: https://www.econbiz.de/10011609160
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Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash; Balaji, M. S.; Yavas, Ugur; Babakus, Emin - In: European journal of marketing : EJM 51 (2017) 2, pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar; Lassar, Walfried M.; Butaney, Gul T. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
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The effect of service employees' accent on customer reactions
Tombs, Alastair; Hill, Sally Rao - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2051-2070
Persistent link: https://www.econbiz.de/10010461810
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.; Chen, Weifeng - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156