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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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347
Brand management
80
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80
Brand image
75
Markenimage
75
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European journal of marketing : EJM
Journal of business research : JBR
2,940
Technological forecasting & social change : an international journal
2,376
Journal of retailing and consumer services
1,957
NBER working paper series
1,648
Research policy : policy, management and economic studies of science, technology and innovation
1,625
Working paper / National Bureau of Economic Research, Inc.
1,408
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1,325
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1,110
International journal of hospitality management
801
International journal of consumer studies
772
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
740
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Journal of economic issues : jei
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Psychology & marketing
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Discussion paper series / IZA
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Management science : journal of the Institute for Operations Research and the Management Sciences
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CESifo working papers
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of innovation management
580
Discussion paper
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Economics of innovation and new technology
560
Industrial marketing management : the international journal for industrial and high-tech firms
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Springer eBook Collection
509
International journal of technology management : IJTM
504
Applied economics
480
MPRA Paper
475
Journal of open innovation : technology, market, and complexity
447
IZA Discussion Papers
441
Journal of business ethics : JOBE
433
European Journal of Marketing
430
Energy economics
429
Economics letters
428
Cogent business & management
422
Asia Pacific journal of marketing and logistics
412
Industry and innovation
408
The journal of product & brand management
405
Strategic Direction
402
Europäische Hochschulschriften / 5
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ECONIS (ZBW)
391
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1
Consumer adoption of technological innovations : effects of psychological and functional barriers in a lack of content versus a presence of content situation
Antioco, Michael
;
Kleijnen, Mirella
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1700-1724
Persistent link: https://www.econbiz.de/10008773206
Saved in:
2
The franchise relationship in China : agency and institutional theory perspectives
Doherty, Anne Marie
;
Chen, Xiaomin
;
Alexander, Nicholas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1664-1689
Persistent link: https://www.econbiz.de/10010429771
Saved in:
3
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
4
The adoption and diffusion of new industrial products : a literature review
Kennedy, Anita M.
- In:
European journal of marketing : EJM
17
(
1983
)
3
,
pp. 31-88
Persistent link: https://www.econbiz.de/10001037601
Saved in:
5
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
6
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
7
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
Saved in:
8
Exploring consumers' motivations to engage in
innovation
through co-creation activities
Roberts, Deborah
;
Hughes, Mathew
;
Kertbo, Kia
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
Saved in:
9
Why doesn't our branding pay off : optimising the effects of branding through
innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
10
Antecedents and performance of electronic business adoption in the hotel industry
Theodosiou, Marios
;
Katsikea, Evangelia
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 258-283
Persistent link: https://www.econbiz.de/10009514975
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