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Consumer adoption of technological innovations : effects of psychological and functional barriers in a lack of content versus a presence of content situation
Antioco, Michael; Kleijnen, Mirella - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1700-1724
Persistent link: https://www.econbiz.de/10008773206
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The franchise relationship in China : agency and institutional theory perspectives
Doherty, Anne Marie; Chen, Xiaomin; Alexander, Nicholas - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1664-1689
Persistent link: https://www.econbiz.de/10010429771
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Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon; Ahn, Jae-Hyeon - In: European journal of marketing : EJM 51 (2017) 1, pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
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The adoption and diffusion of new industrial products : a literature review
Kennedy, Anita M. - In: European journal of marketing : EJM 17 (1983) 3, pp. 31-88
Persistent link: https://www.econbiz.de/10001037601
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
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Exploring consumers' motivations to engage in innovation through co-creation activities
Roberts, Deborah; Hughes, Mathew; Kertbo, Kia - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
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Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
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Antecedents and performance of electronic business adoption in the hotel industry
Theodosiou, Marios; Katsikea, Evangelia - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 258-283
Persistent link: https://www.econbiz.de/10009514975