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A socio-cognitive approach to customer adherence in health care
Snell, Lan; White, Lesley; Dagger, Tracey - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 496-521
Persistent link: https://www.econbiz.de/10010371637
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Coping with service failures : the role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 71-92
Persistent link: https://www.econbiz.de/10009718551
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Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James; Rowley, Jennifer; Tonge, Jane - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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Open versus selective customer loyalty programmes
Esmark, Carol L.; Noble, Stephanie M.; Bell, John E. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
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Effects of task complexity on creative customer behavior
Gong, Taeshik; Choi, Jin Nam - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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Strategic management of salespeople when promoting new products : moderating effects of sales-related organizational psychological climate
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-peng - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1616-1644
Persistent link: https://www.econbiz.de/10011409521
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Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei; Wang, Weiyue; Zhu, Weichun; Harris, Lloyd C. - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
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What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142