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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
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45
Markenartikel
45
Customer satisfaction
33
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33
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32
Werbewirkung
32
Emotion
31
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27
Retail trade
27
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25
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15
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Kerrane, Ben
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
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Buchanan-Oliver, Margo
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Büttner, Oliver B.
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Cauberghe, Veroline
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Chakravarti, Amitav
2
Choi, Beom Joon
2
Cronin, James Martin
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
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European journal of marketing : EJM
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,949
Food policy : economics planning and politics of food and agriculture
969
International journal of consumer studies
813
NBER working paper series
763
International journal of hospitality management
750
Working paper / National Bureau of Economic Research, Inc.
693
Psychology & marketing
682
NBER Working Paper
608
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
European Journal of Marketing
392
SpringerLink / Bücher
389
Journal of Consumer Marketing
387
American journal of agricultural economics
384
The journal of brand management : an international journal
358
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing research : JMR
348
Journal of travel and tourism marketing
328
Journal of international consumer marketing
325
Journal of marketing management : MM
322
Tourism management : research, policies, practice
318
Discussion paper series / IZA
315
Journal of retailing
306
Journal of marketing communications
305
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
304
Cogent business & management
303
Journal of consumer behaviour : an international research review
303
Marketing letters : a journal of research in marketing
299
Journal of marketing
296
Journal of fashion marketing and management
295
The international review of retail, distribution and consumer research
294
International journal of retail & distribution management
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Young consumers : insight and ideas for responsible marketers
291
The journal of consumer marketing
290
Journal of the Academy of Marketing Science
285
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ECONIS (ZBW)
358
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358
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1
The bigger society : considering lived
consumption
experiences in managing social change around obesity
Cronin, James
;
McCarthy, Mary
;
Brennan, Mary
;
McCarthy, …
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1558-1578
Persistent link: https://www.econbiz.de/10010429864
Saved in:
2
Assessing information on
food
packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
3
The role of satisfaction, norms and conflict in families' eating behaviour
Olsen, Svein O.
;
Grunert, Klaus G.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1165-1181
Persistent link: https://www.econbiz.de/10008650634
Saved in:
4
Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.
;
Tudoran, Ana Alina
;
Brunsø, Karen
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
Saved in:
5
Parsing out the effects of personal
consumption
norms and industry influences on
food
consumption
volume
Zlatevska, Natalina
;
Spence, Mark T.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10011574402
Saved in:
6
Unpicking motives to purchase locally-produced
food
: analysis of direct and moderation effects
Memery, Juliet
;
Angell, Robert
;
Megicks, Phil
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1207-1233
Persistent link: https://www.econbiz.de/10011338799
Saved in:
7
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
8
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
Saved in:
9
Embracing ethical fields : constructing
consumption
in the margins
Shaw, Deirdre
;
Riach, Kathleen
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1051-1067
Persistent link: https://www.econbiz.de/10009267054
Saved in:
10
"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's
consumption
Nairn, Agnès
;
Spotswood, Fiona
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
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