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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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347
Brand management
79
Markenführung
79
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
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46
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33
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
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3
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3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Russell-Bennett, Rebekah
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
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2
Andrews, Lynda
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2
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2
Choi, Beom Joon
2
Cronin, James Martin
2
Cruz, Angela Gracia B.
2
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2
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2
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European journal of marketing : EJM
Journal of business research : JBR
2,027
Journal of retailing and consumer services
1,943
NBER working paper series
1,375
Working paper / National Bureau of Economic Research, Inc.
1,193
NBER Working Paper
1,130
Discussion paper series / IZA
980
International journal of consumer studies
781
International journal of hospitality management
735
IZA Discussion Papers
708
Psychology & marketing
667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
IZA Discussion Paper
578
SpringerLink / Bücher
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472
CESifo working papers
470
Mathematica Policy Research Reports
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442
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MPRA Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
408
World Bank Publications
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Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
European Journal of Marketing
387
Journal of Consumer Marketing
374
Applied economics
357
The journal of brand management : an international journal
356
Energy economics
351
Journal of marketing research : JMR
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of regulatory economics
333
Journal of travel and tourism marketing
323
Health economics
321
Journal of international consumer marketing
321
Food policy : economics planning and politics of food and agriculture
320
Journal of business ethics : JOBE
316
Journal of marketing management : MM
311
Cogent business & management
308
Tourism management : research, policies, practice
307
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ECONIS (ZBW)
356
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356
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1
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
2
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
3
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
4
The effectiveness of matching sales influence tactics to consumers’ avoidance versus approach shopping motivations
Guo, Wenxia
;
Main, Kelley
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1577-1596
Persistent link: https://www.econbiz.de/10011755188
Saved in:
5
Sales manager support : fostering emotional
health
in salespeople
Kemp, Elyria
;
Borders, Aberdeen Leila
;
Ricks, Joe M. <Jr.>
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 635-654
Persistent link: https://www.econbiz.de/10009733003
Saved in:
6
Deconstructing consumer discipline : how self-management is experienced in the marketplace
Cronin, James Martin
;
McCarthy, Mary
;
Delaney, Mary
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1902-1922
Persistent link: https://www.econbiz.de/10011449353
Saved in:
7
The value of
health
and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
8
Applying an ecological model to social marketing communications
Lindridge, Andrew
;
MacGaskill, Susan
;
Ginch, Wendy
; …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1399-1420
Persistent link: https://www.econbiz.de/10010189537
Saved in:
9
Health
commodified,
health
communified : navigating digital consumptionscapes of well-being
Cavusoglu, Lena
;
Kaplan, Melike Demirbağ
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2054-2079
Persistent link: https://www.econbiz.de/10011773821
Saved in:
10
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
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