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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
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The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat; Naidoo, Vik - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
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The effectiveness of matching sales influence tactics to consumers’ avoidance versus approach shopping motivations
Guo, Wenxia; Main, Kelley - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1577-1596
Persistent link: https://www.econbiz.de/10011755188
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Sales manager support : fostering emotional health in salespeople
Kemp, Elyria; Borders, Aberdeen Leila; Ricks, Joe M. <Jr.> - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 635-654
Persistent link: https://www.econbiz.de/10009733003
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Deconstructing consumer discipline : how self-management is experienced in the marketplace
Cronin, James Martin; McCarthy, Mary; Delaney, Mary - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1902-1922
Persistent link: https://www.econbiz.de/10011449353
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The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
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Applying an ecological model to social marketing communications
Lindridge, Andrew; MacGaskill, Susan; Ginch, Wendy; … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1399-1420
Persistent link: https://www.econbiz.de/10010189537
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Health commodified, health communified : navigating digital consumptionscapes of well-being
Cavusoglu, Lena; Kaplan, Melike Demirbağ - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2054-2079
Persistent link: https://www.econbiz.de/10011773821
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The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.; Buijzen, Moniek; Reijmersdal, Eva A. van - In: European journal of marketing : EJM 50 (2016) 11, pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443