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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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347
Brand management
78
Markenführung
78
Brand image
75
Markenimage
75
Beziehungsmarketing
50
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50
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45
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
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3
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Grohmann, Bianca
3
Lowe, Ben
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Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
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2
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2
Angell, Robert
2
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Cruz, Angela Gracia B.
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Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
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European journal of marketing : EJM
Journal of business research : JBR
2,006
Journal of retailing and consumer services
1,936
International journal of consumer studies
766
International journal of hospitality management
733
Psychology & marketing
677
NBER working paper series
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
513
NBER Working Paper
460
The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
394
SpringerLink / Bücher
363
The journal of brand management : an international journal
362
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Management science : journal of the Institute for Operations Research and the Management Sciences
337
Journal of travel and tourism marketing
328
Journal of international consumer marketing
325
Journal of marketing management : MM
315
Tourism management : research, policies, practice
311
Journal of business ethics : JOBE
304
Journal of retailing
303
Cogent business & management
302
Journal of marketing communications
302
Marketing letters : a journal of research in marketing
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
294
Journal of fashion marketing and management
292
Journal of marketing
291
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
269
International journal of contemporary hospitality management
264
Technological forecasting & social change : an international journal
264
The journal of services marketing
261
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of hospitality marketing & management
247
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ECONIS (ZBW)
351
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1
Celebrity endorsement, brand
credibility
and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
2
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
3
Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
Saved in:
4
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
5
Beauty blogger selfies as authenticating practices
Gannon, Valerie
;
Prothero, Andrea
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1858-1878
Persistent link: https://www.econbiz.de/10011617901
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
8
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
9
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
10
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
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