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~isPartOf:"European journal of marketing : EJM"
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Kitchen, Philip J.
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European journal of marketing : EJM
Journal of marketing communications
25
Journal of business research : JBR
13
Marketing intelligence & planning
13
Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
7
Working paper / Department of Commerce, College of Business, Massey University
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Journal of strategic marketing
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The marketing review
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EuroMed journal of business
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International journal of market research : JMRS ; the journal of the Market Research Society
4
Qualitative market research : an international journal
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
European Journal of Marketing
3
Journal of business strategy
3
The future of marketing : critical 21st century perspectives
3
A reader in marketing communications
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Corporate communications : an international journal
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Corporate reputation review : an international journal
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Economic research
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European Research on Management and Business Economics (ERMBE)
2
European research on management and business economics
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International journal of hospitality management
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International journal of management and marketing research : IJMMR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of retailing and consumer services
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Journal of the Market Research Society : JMRS
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Qualitative Market Research: An International Journal
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The journal of consumer marketing
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The journal of product & brand management
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Wine Economics and Policy
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Academia : revista Latinoamericana de administración
1
Bridging the gap between advertising academia and practice
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Cross cultural management : an international journal
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Developing successful global strategies for marketing luxury brands
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EuroMed Journal of Business
1
European Journal of Marketing Ser.
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European journal of marketing
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1
Commercial television breaks, consumer behaviour, and new technology : an initial analysis
Kitchen, Philip J.
- In:
European journal of marketing : EJM
20
(
1986
)
2
,
pp. 40-53
Persistent link: https://www.econbiz.de/10001071377
Saved in:
2
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
3
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
4
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
5
Integrated marketing communications : evolution, current status, future developments
Kitchen, Philip J.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011698183
Saved in:
6
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
7
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
8
Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne
;
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 956
Persistent link: https://www.econbiz.de/10007763284
Saved in:
9
Will agencies ever "get" (or understand) IMC?
Kitchen, Philip J.
;
Schultz, Don E.
;
Kim, Ilchul
;
Han, …
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1417-1436
Persistent link: https://www.econbiz.de/10006078814
Saved in:
10
Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne
;
Kitchen, Philip J.
;
Rose, Lawrence
; …
- In:
European journal of marketing : EJM
37
(
2003
)
10
,
pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
Saved in:
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