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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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Brand management
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Dwivedi, Yogesh Kumar
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Rana, Nripendra P.
5
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European journal of marketing : EJM
Journal of business research : JBR
2,499
Journal of retailing and consumer services
2,091
SpringerLink / Bücher
983
International journal of hospitality management
833
International journal of consumer studies
786
Psychology & marketing
754
NBER working paper series
679
The journal of brand management : an international journal
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Working paper / National Bureau of Economic Research, Inc.
560
Management science : journal of the Institute for Operations Research and the Management Sciences
516
Technological forecasting & social change : an international journal
508
The journal of product & brand management
503
NBER Working Paper
493
Tourism management : research, policies, practice
454
Asia Pacific journal of marketing and logistics
438
European Journal of Marketing
427
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
424
Journal of marketing management : MM
417
Journal of travel and tourism marketing
414
Journal of marketing research : JMR
409
Journal of Consumer Marketing
390
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
383
Journal of marketing
373
Journal of marketing communications
369
Journal of retailing
367
Springer eBook Collection
367
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
366
Industrial marketing management : the international journal for industrial and high-tech firms
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Cogent business & management
355
Journal of the Academy of Marketing Science
341
Journal of international consumer marketing
339
Marketing letters : a journal of research in marketing
334
Information systems research : ISR
328
Journal of fashion marketing and management
328
International journal of retail & distribution management
324
International journal of contemporary hospitality management
319
The international review of retail, distribution and consumer research
319
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ECONIS (ZBW)
425
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425
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1
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
2
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
3
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
4
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
5
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
6
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
7
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
8
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
9
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
10
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
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