//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cause-brand community : toward...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Brand
62
Markenartikel
62
Beziehungsmarketing
57
Relationship marketing
57
Marketing management
37
Marketingmanagement
37
Customer satisfaction
35
Kundenzufriedenheit
35
Advertising effects
33
Werbewirkung
33
Emotion
31
Einzelhandel
30
Retail trade
30
Social Web
29
Social web
29
Advertising
25
Internet marketing
24
Viral marketing
24
Virales Marketing
24
Werbung
24
Online-Marketing
23
Dienstleistungsqualität
22
Großbritannien
22
Service quality
22
United Kingdom
22
Personality psychology
20
Persönlichkeitspsychologie
20
USA
20
United States
20
Theorie
17
Theory
17
Brand architecture
14
Brand equity
14
Branding
14
more ...
less ...
Online availability
All
Undetermined
130
Type of publication
All
Article
417
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
420
Aufsatz in Zeitschrift
420
Case study
9
Fallstudie
9
Collection of articles of several authors
4
Sammelwerk
4
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
420
Author
All
Roper, Stuart
6
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Melewar, T. C.
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
De Chernatony, Leslie
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Aspara, Jaakko
3
Bruhn, Manfred
3
Buchanan-Oliver, Margo
3
Buil, Isabel
3
Canniford, Robin
3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Grohmann, Bianca
3
Hamilton, Kathy
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Romaniuk, Jenni
3
Roy, Rajat
3
Schroeder, Jonathan E.
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Balaji, M. S.
2
Balmer, John M. T.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
2,438
Journal of retailing and consumer services
2,021
International journal of hospitality management
815
International journal of consumer studies
778
SpringerLink / Bücher
751
Psychology & marketing
748
The journal of brand management : an international journal
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
573
The journal of product & brand management
509
Working paper / National Bureau of Economic Research, Inc.
492
Tourism management : research, policies, practice
456
Technological forecasting & social change : an international journal
449
Asia Pacific journal of marketing and logistics
434
NBER Working Paper
426
Journal of travel and tourism marketing
423
Journal of marketing management : MM
408
Management science : journal of the Institute for Operations Research and the Management Sciences
405
Journal of marketing research : JMR
395
Journal of marketing communications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Cogent business & management
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Journal of marketing
345
Journal of international consumer marketing
335
Journal of retailing
333
Journal of fashion marketing and management
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Marketing letters : a journal of research in marketing
323
Journal of consumer behaviour : an international research review
316
Journal of the Academy of Marketing Science
316
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of business ethics : JOBE
312
Marketing intelligence & planning
309
The journal of consumer marketing
308
The international review of retail, distribution and consumer research
301
Industrial marketing management : the international journal for industrial and high-tech firms
295
more ...
less ...
Source
All
ECONIS (ZBW)
420
Showing
1
-
10
of
420
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
2
An exemption for strong brands : the influence of brand
community
rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
3
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
4
Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Saved in:
5
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
6
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
7
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
8
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
9
National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
Saved in:
10
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->