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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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347
Brand management
89
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Brand image
77
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77
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Balmer, John M. T.
6
Dwivedi, Yogesh Kumar
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Kaushik, Geetanjali
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Moutinho, Luiz
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Rana, Nripendra P.
5
Simintiras, Antonis C.
5
He, Hongwei
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Kitchen, Philip J.
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Melewar, T. C.
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Mitchell, Vincent-Wayne
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Sharma, Piyush
4
Antonetti, Paolo
3
Aspara, Jaakko
3
Buil, Isabel
3
Canniford, Robin
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De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Harris, Lloyd C.
3
Lindgreen, Adam
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Lowe, Ben
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Oppewal, Harmen
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Palmeira, Mauricio
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Romaniuk, Jenni
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Roper, Stuart
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Roy, Rajat
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Balmern, John M. T.
2
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2
Brown, Mark
2
Bruhn, Manfred
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Buchanan-Oliver, Margo
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European journal of marketing : EJM
Journal of business research : JBR
2,612
Journal of retailing and consumer services
2,000
Journal of business ethics : JOBE
1,843
International journal of hospitality management
933
SpringerLink / Bücher
887
International journal of consumer studies
779
NBER working paper series
764
Psychology & marketing
710
Working paper / National Bureau of Economic Research, Inc.
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Corporate social responsibility and environmental management
623
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Cogent business & management
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484
Journal of Business Ethics
459
The journal of brand management : an international journal
458
Management science : journal of the Institute for Operations Research and the Management Sciences
457
Business strategy and the environment
436
The journal of product & brand management
428
Tourism management : research, policies, practice
427
European Journal of Marketing
411
Asia Pacific journal of marketing and logistics
407
Technological forecasting & social change : an international journal
394
Springer eBook Collection
381
Journal of Consumer Marketing
380
Journal of marketing research : JMR
373
Journal of business ethics : JBE
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of travel and tourism marketing
359
Journal of marketing management : MM
353
International journal of contemporary hospitality management
352
Journal of marketing communications
350
Journal of economic behavior & organization : JEBO
349
Journal of economic psychology : research in economic psychology and behavioral economics
347
Journal of international consumer marketing
334
Journal of the Academy of Marketing Science
334
CESifo working papers
332
Journal of marketing
332
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
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ECONIS (ZBW)
411
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1
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
3
The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
Saved in:
4
Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
Saved in:
5
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Karaosmanoǧlu, Elif
;
Elmadağ Baş, Ayşe Banu
;
Zhang, …
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1416-1445
Persistent link: https://www.econbiz.de/10009378630
Saved in:
8
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
9
Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.
;
Neville, Ben
;
Canniford, Robin
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
Saved in:
10
Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an
;
Phau, Ian
;
Lin, Chad
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
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