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The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
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Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo; Sen, Sankar; Bhattacharya, C. B. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Karaosmanoǧlu, Elif; Elmadağ Baş, Ayşe Banu; Zhang, … - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1416-1445
Persistent link: https://www.econbiz.de/10009378630
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The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan; Wang, Cheng Lu - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
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Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.; Neville, Ben; Canniford, Robin - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
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Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an; Phau, Ian; Lin, Chad - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 909-937
Persistent link: https://www.econbiz.de/10008650645