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Brand management
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European journal of marketing : EJM
Journal of business research : JBR
899
The journal of brand management : an international journal
567
The journal of product & brand management
392
SpringerLink / Bücher
368
Journal of retailing and consumer services
300
Technological forecasting & social change : an international journal
243
Research policy : policy, management and economic studies of science, technology and innovation
206
Industrial marketing management : the international journal for industrial and high-tech firms
198
International journal of hospitality management
174
Cogent business & management
157
International journal of production research
149
Journal of business ethics : JOBE
147
Psychology & marketing
146
Journal of marketing management : MM
132
International journal of contemporary hospitality management
131
NBER working paper series
131
Journal of strategic marketing
128
Public management review
128
Journal of Product & Brand Management
120
Marketing intelligence & planning
120
Tourism management : research, policies, practice
120
Journal of the Academy of Marketing Science
118
International journal of management reviews : IJMR
115
Journal of marketing communications
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
Asia Pacific journal of marketing and logistics
111
International journal of consumer studies
109
Journal of management : JOM
109
Springer eBook Collection
105
Working paper / National Bureau of Economic Research, Inc.
103
International journal of production economics
99
NBER Working Paper
99
Strategic Direction
99
The IUP journal of brand management : IJBRM
94
Journal of travel and tourism marketing
93
Journal of marketing
91
Administrative Sciences : open access journal
89
Innovatives Markenmanagement
86
Discussion paper series / IZA
85
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ECONIS (ZBW)
145
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145
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1
A systematic assessment of empirical research on foreign entry mode
Wulff, Jesper Nydam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 942-972
Persistent link: https://www.econbiz.de/10011529740
Saved in:
2
Flagship stores as a market entry method : the perspective of luxury fashion retailing
Moore, Christopher M.
;
Doherty, Anne Marie
;
Doyle, …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10003949203
Saved in:
3
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
4
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
5
Branding of post-purchase ancillary products and services : an application in the mobile communications industry
Baker, William E.
;
Sciglimpaglia, Donald
;
Saghafi, …
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10003990940
Saved in:
6
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
7
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
8
Product brand differentiation and dual-channel store performances of a multi-channel retailer
Yan, Ruiliang
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 672-692
Persistent link: https://www.econbiz.de/10003990995
Saved in:
9
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
10
SME brand building and management: an exploratory study
Spence, Martine
;
Essoussi, Leila Hamzaoui
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1037-1054
Persistent link: https://www.econbiz.de/10008650640
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