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Commentary: is cost transparency necessarily good for consumers?
Kuah, Adrian T. H.; Weerakkody, Vishanth - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1980-1986
Persistent link: https://www.econbiz.de/10011453343
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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When having is not enough : implications of being satisfies
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1975-2001
Persistent link: https://www.econbiz.de/10010205947
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Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene; Dolen, Willemijn M. van; Kolk, Ans - In: European journal of marketing : EJM 47 (2013) 9, pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
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Exploring consumers' motivations to engage in innovation through co-creation activities
Roberts, Deborah; Hughes, Mathew; Kertbo, Kia - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
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Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna; Brusco, Michael J.; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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Anti-consumption and consumer resistance : concepts, concerns, conflicts and convergence
In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1561 - 1819
Persistent link: https://www.econbiz.de/10009539412
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The intellectual structure of the anti-consumption and consumer resistance field ; an author co-citation analysis
Galvagno, Marco - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1688-1701
Persistent link: https://www.econbiz.de/10009539447
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Beyond the final consumer : the effectiveness of a generalist stakeholder strategy
Grinstein, Amir; Goldman, Arieh - In: European journal of marketing : EJM 45 (2011) 4, pp. 567-595
Persistent link: https://www.econbiz.de/10009010612