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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
79
Markenführung
79
Brand image
77
Markenimage
77
Beziehungsmarketing
52
Relationship marketing
52
Brand
47
Markenartikel
47
Advertising effects
35
Werbewirkung
35
Customer satisfaction
33
Kundenzufriedenheit
33
Emotion
32
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Retail trade
27
Advertising
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Marketing management
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Marketingmanagement
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Virales Marketing
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16
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Canniford, Robin
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Grohmann, Bianca
3
Kitchen, Philip J.
3
Lee, Nick
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Wright, Malcolm
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
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European journal of marketing : EJM
Journal of business research : JBR
2,133
Journal of retailing and consumer services
1,949
NBER working paper series
978
Working paper / National Bureau of Economic Research, Inc.
873
NBER Working Paper
777
International journal of consumer studies
773
International journal of hospitality management
749
Psychology & marketing
675
Discussion paper series / IZA
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
SpringerLink / Bücher
450
European Journal of Marketing
400
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
395
Management science : journal of the Institute for Operations Research and the Management Sciences
388
IZA Discussion Paper
375
Journal of Consumer Marketing
370
Journal of marketing research : JMR
363
The journal of brand management : an international journal
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Tourism management : research, policies, practice
337
Journal of travel and tourism marketing
330
Technological forecasting & social change : an international journal
328
Journal of business ethics : JOBE
326
Journal of international consumer marketing
323
Journal of marketing management : MM
318
Cogent business & management
313
Journal of retailing
309
Journal of economic psychology : research in economic psychology and behavioral economics
303
Journal of marketing communications
301
Marketing letters : a journal of research in marketing
301
Journal of the Academy of Marketing Science
298
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
International journal of retail & distribution management
296
Journal of marketing
296
Journal of fashion marketing and management
295
Journal of consumer behaviour : an international research review
294
CESifo working papers
292
The international review of retail, distribution and consumer research
291
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ECONIS (ZBW)
368
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1
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368
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1
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
Saved in:
2
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
3
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
4
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
5
Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna
;
Brusco, Michael J.
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
Saved in:
6
The moderating effects of need for
cognition
on drivers of customer loyalty
Hansen, Håvard
;
Samuelsen, Bendik M.
;
Sallis, James E.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
Saved in:
7
A socio-cognitive approach to customer adherence in health care
Snell, Lan
;
White, Lesley
;
Dagger, Tracey
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 496-521
Persistent link: https://www.econbiz.de/10010371637
Saved in:
8
Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel
;
Elorz Domezain, Margarita
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
Saved in:
9
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
10
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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