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Focal versus background goals in consumer financial decision-making : trading of financial returns for self-expression?
Aspara, Jaakko; Chakravarti, Amitav; Hoffmann, Arvid O. I. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1114-1138
Persistent link: https://www.econbiz.de/10011338810
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Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko; Chakravarti, Amitav - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
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Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
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Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Aspara, Jaakko; Tikkanen, Henrikki - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1446-1469
Persistent link: https://www.econbiz.de/10009378623
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Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-631
Persistent link: https://www.econbiz.de/10008927765
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Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour
Aspara, Jaakko; Tikkanen, Henrikki - In: European journal of marketing : EJM 45 (2011) 9, pp. 1446-1470
Persistent link: https://www.econbiz.de/10009329136