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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
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Marketingmanagement
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Werbung
23
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22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
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Persönlichkeitspsychologie
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19
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17
Online-Marketing
16
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Theory
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Social web
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Romaniuk, Jenni
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
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European journal of marketing : EJM
Journal of business research : JBR
2,056
Journal of retailing and consumer services
1,956
International journal of consumer studies
769
International journal of hospitality management
743
NBER working paper series
732
Psychology & marketing
672
Technological forecasting & social change : an international journal
622
Working paper / National Bureau of Economic Research, Inc.
622
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER Working Paper
541
SpringerLink / Bücher
399
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
European Journal of Marketing
375
Management science : journal of the Institute for Operations Research and the Management Sciences
375
Journal of Consumer Marketing
365
The journal of brand management : an international journal
359
Journal of marketing research : JMR
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Cogent business & management
324
Journal of travel and tourism marketing
324
Journal of international consumer marketing
323
Journal of marketing management : MM
312
Tourism management : research, policies, practice
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of retailing
304
Journal of marketing
301
Marketing letters : a journal of research in marketing
298
Journal of marketing communications
297
Journal of fashion marketing and management
296
International journal of retail & distribution management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
280
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
276
International journal of contemporary hospitality management
268
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
354
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1
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
2
Adoption vs acceptance of e-commerce : two different decisions
Herndandez, Blanca
;
Jimenez, Julio
;
Martín, M. José
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1232-1245
Persistent link: https://www.econbiz.de/10009525797
Saved in:
3
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
4
Consumer adoption of technological innovations : effects of psychological and functional barriers in a lack of content versus a presence of content situation
Antioco, Michael
;
Kleijnen, Mirella
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1700-1724
Persistent link: https://www.econbiz.de/10008773206
Saved in:
5
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
6
Antecedents and performance of electronic business adoption in the hotel industry
Theodosiou, Marios
;
Katsikea, Evangelia
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 258-283
Persistent link: https://www.econbiz.de/10009514975
Saved in:
7
A study of diffusion of innovations in respect of the high speed train
Lancaster, Geoffrey
- In:
European journal of marketing : EJM
22
(
1988
)
3
,
pp. 21-47
Persistent link: https://www.econbiz.de/10001049958
Saved in:
8
The adoption and diffusion of new industrial products : a literature review
Kennedy, Anita M.
- In:
European journal of marketing : EJM
17
(
1983
)
3
,
pp. 31-88
Persistent link: https://www.econbiz.de/10001037601
Saved in:
9
Forecasting the future of video using a diffusion model
Lancaster, Geoffrey
- In:
European journal of marketing : EJM
17
(
1983
)
2
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001037603
Saved in:
10
Improving agent-based models of diffusion
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 639-646
Persistent link: https://www.econbiz.de/10011574498
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