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Differentiation and silver medal winner effects
Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre R.; … - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1365-1377
Persistent link: https://www.econbiz.de/10009525788
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Service quality and satisfaction - The moderating role of value
Caruana, Albert; Money, Arthur H.; Berthon, Pierre R. - In: European journal of marketing : EJM 34 (2000) 11-12, pp. 1338-1352
Persistent link: https://www.econbiz.de/10006092223
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Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F. - In: European journal of marketing : EJM 22 (1988) 5, pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
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A polemic - Marketing and technical managers: An inter-functional exploration of problem perception
Beithon, Pierre; Pitt, Leyland; Katsikeas, Constantine - In: European journal of marketing : EJM 33 (1999) 7-8, pp. 772-792
Persistent link: https://www.econbiz.de/10006096699
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Innovation or customer orientation? An empirical investigation
Berthon, Pierre; Hulbert, James Mac; Pitt, Leyland - In: European journal of marketing : EJM 38 (2004) 9, pp. 1065-1090
Persistent link: https://www.econbiz.de/10006079446
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Mind the gap: An analysis of service provider versus customer perceptions of market orientation and the impact on satisfaction
Krepapa, Areti; Berthon, Pierre; Webb, Dave; Pitt, Leyland - In: European journal of marketing : EJM 37 (2003) 1-2, pp. 197-218
Persistent link: https://www.econbiz.de/10006084805
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INTQUAL -- An internal measure of service quality and the link between service quality and business performance
Caruana, Albert; Pitt, Leyland - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 604-616
Persistent link: https://www.econbiz.de/10006100327