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Adoption vs acceptance of e-commerce : two different decisions
Herndandez, Blanca; Jimenez, Julio; Martín, M. José - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1232-1245
Persistent link: https://www.econbiz.de/10009525797
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Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie; Drennan, Judy; Lings, Ian N. - In: European journal of marketing : EJM 47 (2013) 9, pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
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Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David; Haselhoff, Vanessa; Backhaus, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
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Values and consumption patterns : a comparison between rural and urban consumers in Western Germany
Schopphoven, Iris - In: European journal of marketing : EJM 25 (1991) 12, pp. 20-35
Persistent link: https://www.econbiz.de/10001122807
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Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B. - In: European journal of marketing : EJM 20 (1986) 8, pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
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Paradigms in consumer research : a review of perspectives and approaches
Arndt, Johan - In: European journal of marketing : EJM 20 (1986) 8, pp. 23-40
Persistent link: https://www.econbiz.de/10001071338
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Consumer behaviour in theory and in practice
Foxall, Gordon R. (contributor) - In: European journal of marketing : EJM 20 (1986) 3
Persistent link: https://www.econbiz.de/10001071372
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Buyer seller relationships in Japan and Germany : an interaction approach
Campbell, Nigel C. - In: European journal of marketing : EJM 19 (1985) 3, pp. 57-66
Persistent link: https://www.econbiz.de/10001071451
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The consumer in a socialist economy
Kostecki, Michel M. - In: European journal of marketing : EJM 19 (1985) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10001071459
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Consumer attitudes toward marketing in England and the United States
French, Warren A. - In: European journal of marketing : EJM 16 (1982) 6, pp. 20-30
Persistent link: https://www.econbiz.de/10001071489