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Coping with service failures : the role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 71-92
Persistent link: https://www.econbiz.de/10009718551
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A socio-cognitive approach to customer adherence in health care
Snell, Lan; White, Lesley; Dagger, Tracey - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 496-521
Persistent link: https://www.econbiz.de/10010371637
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Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary; Chun, Rosa - In: European journal of marketing : EJM 46 (2012) 5, pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
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The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi; Spence, Mark T. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
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Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.; Veryzer, Robert W.; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
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Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia; Melnyk, Valentyna - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
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Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu; Warlop, Luk; Samuelsen, Bendik Meling - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
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Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
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The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Karaosmanoǧlu, Elif; Elmadağ Baş, Ayşe Banu; Zhang, … - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1416-1445
Persistent link: https://www.econbiz.de/10009378630
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Antecedents and consequences of self-congruity
Roy, Rajat; Rabbanee, Fazlul K. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 444-466
Persistent link: https://www.econbiz.de/10011309592