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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
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13
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
2,092
Journal of retailing and consumer services
1,937
NBER working paper series
1,098
Discussion paper series / IZA
1,084
Working paper / National Bureau of Economic Research, Inc.
973
NBER Working Paper
906
IZA Discussion Paper
803
International journal of consumer studies
767
International journal of hospitality management
748
Psychology & marketing
681
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
SpringerLink / Bücher
520
Discussion paper / Centre for Economic Policy Research
451
Asia Pacific journal of marketing and logistics
395
IZA Discussion Papers
395
The journal of product & brand management
394
CESifo working papers
382
Management science : journal of the Institute for Operations Research and the Management Sciences
377
Journal of economic psychology : research in economic psychology and behavioral economics
373
Discussion paper
354
Journal of travel and tourism marketing
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of marketing research : JMR
349
The journal of brand management : an international journal
349
Tourism management : research, policies, practice
346
Working paper
336
Cogent business & management
324
The American economic review
322
Journal of international consumer marketing
320
Journal of business ethics : JOBE
319
Journal of marketing management : MM
311
Applied economics
310
Technological forecasting & social change : an international journal
310
Journal of retailing
304
Journal of marketing communications
299
Economics letters
296
Marketing letters : a journal of research in marketing
294
International journal of retail & distribution management
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
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ECONIS (ZBW)
350
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1
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350
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date (oldest first)
1
Exploring the interactions among external reference price, social visibility and purchase
motivation
in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
2
Insight into the
motivation
of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
3
Promoting boundary-spanning behavior among service personnel
Yoo, Jaewon
;
Arnold, Todd J.
;
Frankwick, Gary L.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429780
Saved in:
4
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
5
Unpicking motives to purchase locally-produced food : analysis of direct and moderation effects
Memery, Juliet
;
Angell, Robert
;
Megicks, Phil
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1207-1233
Persistent link: https://www.econbiz.de/10011338799
Saved in:
6
The effectiveness of matching sales influence tactics to consumers’ avoidance versus approach shopping motivations
Guo, Wenxia
;
Main, Kelley
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1577-1596
Persistent link: https://www.econbiz.de/10011755188
Saved in:
7
"Doing the duck" : negotiating the resistant-consumer identity
Fernandez, Karen V.
;
Brittain, Amanda J.
;
Bennett, Sandra D.
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1779-1788
Persistent link: https://www.econbiz.de/10009539429
Saved in:
8
Exploring consumers' motivations to engage in innovation through co-creation activities
Roberts, Deborah
;
Hughes, Mathew
;
Kertbo, Kia
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
Saved in:
9
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
Saved in:
10
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
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