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The power of persuasion : a gu...
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
123
The journal of personal selling & sales management : JPSSM
111
SpringerLink / Bücher
83
Journal of economic psychology : research in economic psychology and behavioral economics
81
Journal of business research : JBR
76
Psychology & marketing
61
Journal of personal selling & sales management
54
Journal of advertising : official publication of the American Academy of Advertising
48
The journal of business & industrial marketing
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing
35
Journal of the Academy of Marketing Science
32
Springer eBook Collection
28
Europäische Hochschulschriften / 5
26
Journal of advertising research
25
Journal of marketing education : JME
25
Discussion paper / Centre for Economic Policy Research
24
International journal of advertising : the quarterly review of marketing communications
24
Journal of marketing research : JMR
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
The journal of socio-economics
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of retailing and consumer services
20
The Cambridge handbook of psychology and economic behaviour
20
The journal of real estate finance and economics
20
International journal of advertising : the review of marketing communications
19
NBER working paper series
19
Journal of business-to-business marketing
18
Working paper / National Bureau of Economic Research, Inc.
18
Marketing : ZFP ; journal of research and management
17
Springer eBook Collection / Business and Economics
17
Research
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Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of business ethics : JOBE
15
NBER Working Paper
15
Harvard business review : HBR
14
Journal of retailing
14
The American economic review
14
European journal of operational research : EJOR
13
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ECONIS (ZBW)
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1
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
2
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
3
Shop until you drop? : an exploratory analysis of mall experiences
Gilboa, Shaked
;
Vilnai-Yavetz, Iris
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10009718534
Saved in:
4
International versus domestic marketing : 4 conceptual perspectives
Perry, Anne C.
- In:
European journal of marketing : EJM
24
(
1990
)
6
,
pp. 41-54
Persistent link: https://www.econbiz.de/10001096041
Saved in:
5
Incentives - a vector of improved sales performance?
Napier, Andrew
- In:
European journal of marketing : EJM
20
(
1986
)
6
,
pp. 36-51
Persistent link: https://www.econbiz.de/10001071359
Saved in:
6
Customer service in industrial marketing : hedge against competition
Wagner, William B.
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001072497
Saved in:
7
Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F.
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
Saved in:
8
How sales manager experience and historical data trends affect decision making
DeCarlo, Thomas E.
;
Roy, Tirthankar
;
Barone, Michael
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1484-1504
Persistent link: https://www.econbiz.de/10011409429
Saved in:
9
Strategic management of salespeople when promoting new products : moderating effects of sales-related organizational psychological climate
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-peng
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1616-1644
Persistent link: https://www.econbiz.de/10011409521
Saved in:
10
Converting service encounters into cross-
selling
opportunities : does faith in supervisor ability help or hinder service-sales ambidexterity?
Yu, Ting
;
Patterson, Paul G.
;
Ruyter, Ko de
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 491-511
Persistent link: https://www.econbiz.de/10011309587
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