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Consumer behaviour
348
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347
Brand management
93
Markenführung
93
Brand image
82
Markenimage
82
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70
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De Chernatony, Leslie
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Dwivedi, Yogesh Kumar
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5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Roper, Stuart
5
Simintiras, Antonis C.
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4
Melewar, T. C.
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
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3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roy, Rajat
3
Spence, Mark T.
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Wallace, Elaine
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Yi, Youjae
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Zielke, Stephan
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Angell, Robert
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Bian, Xuemei
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2
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Buchanan-Oliver, Margo
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Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
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European journal of marketing : EJM
Journal of business research : JBR
2,034
Journal of retailing and consumer services
1,948
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
672
IZA Discussion Papers
668
Economics Papers from University Paris Dauphine
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
551
The journal of brand management : an international journal
458
Working paper / National Bureau of Economic Research, Inc.
450
MPRA Paper
429
The journal of product & brand management
421
Journal of marketing research : JMR
399
NBER Working Paper
395
Asia Pacific journal of marketing and logistics
394
SpringerLink / Bücher
388
Discussion paper series / IZA
386
European Journal of Marketing
378
Journal of Consumer Marketing
370
IZA Discussion Paper
361
Management science : journal of the Institute for Operations Research and the Management Sciences
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
322
Journal of marketing
322
Journal of travel and tourism marketing
321
Journal of marketing management : MM
317
Journal of retailing
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Tourism management : research, policies, practice
305
Cogent business & management
304
Journal of marketing communications
302
Journal of fashion marketing and management
299
Marketing letters : a journal of research in marketing
299
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
294
Journal of the Academy of Marketing Science
290
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
287
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ECONIS (ZBW)
375
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375
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1
Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young
;
Chang, Chia-chi
;
Chen, Chia-yi
;
Wang, Tzu-yun
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
Saved in:
2
Exploring consumer
brand
name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
3
Self-congruity,
brand
attitude, and
brand
loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
4
Alternative panel models to evaluate the store
brand
market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
5
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
6
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
7
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
8
Idol attachment and human
brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
9
On the relationships among
brand
experience, hedonic emotions, and
brand
equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
10
Brand
communities : loyal to the community or the
brand
?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
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